Microsoft Bing decision engine is starting to kick butt thru pay-per-click ads on Google site. When you clicked on the ads, it linked to a “Coming Soon” landing page. Microsoft plans to roll out Bing decision engine worldwide on June 3.
As reported early this week by AdAge, Microsoft is on track to spend near $100 million to advertise the Bing launch. On average, Internet company usually spends about 25% of their budget on pay-per-click ads, which this means that Google could pocket close to $25 million from the launch.
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